Example free letter sales

Hello Team members,

IT IS TIME TO START SELLING! I WANT TO SEE SOME NUMBERS ON THE BOARD!

Today we initiate the month of November (PEAK SEASON FOR SALES, CHRISTMAS ETC) with the introduction of many new valuable players in the company. At our sales company we are extremely competitive and eager to know what you all have to offer and what you are made of! You are surrounded by some of the best sales people I’ve ever seen. I want to know who proofs to be the best!

As of this month we are starting to put together a bit more structure within our professional sales environment. It’s important that we start organizing our sales cycle with healthy pro performance routines.

First of all you were all hired as professional sales adults, meaning that your job and roles at our sales company are clearly defined within a performance environment. To help this understanding further… if you are given a target of 20,000 Dollars… we are expecting you to reach that target!. Of course we will be happy if you bring the business in… yet we are expecting you to reach the budget. That is not an option it really is your job and I am expecting you to organize your work accordingly, book meetings and don’t waste time with unproductive issues.

This month I am expecting you to reach your targets as if this was your own business!

By today I want you to send me a list of how you plan to define a strategy to reach your targets this month… A real strategy doesn’t consist of saying: “yeah I am going to sell” and “yeah I have a few things on the pipe” but rather a definable measurable structure.

For example any professional business environment would expect something like this:

My strategy this month consists of:

1. I will increase the number of offers to 5 per day making that an average of 100 offers in 1 month
2. I will increase the number of face to face meetings as they are more effective.
3. I will target a particular business sector as I’ve identified a need within that niche.
4. I will control my business hours with better organizational structure which consists of 3 pitches before lunch… 2 pitches after lunch.
5. I will focus on lead research from the hours of 4 to 5pm.
6. I will only target CEO's as oppose to Marketing Directors
7. I will organize my call backs in accordance to importance.
8. I will organize my desk work by creating 3 piles- (To do right away, important, least important). I will breakdown my list according to time limits
9. I will work on improving my pitch to a more personalized one
10. I will develop a competitive attitude… if my partner does 4 tomorrow I will do 5.
11. I will work on particular power point presentations for the clients reassuring that I am working on their behalf not mine.
12. I will break my months in weeks meaning I will do an average of 5000 dollars per week as target. If I don’t reach it I should enforce it!
13. I will implement new strategies… new methods of urgency, credible pitches, and customer oriented arguments. Etc etc
14. I will work on my weak spots while trying to enhance my good spots
15. I will adapt my pitch accordingly to the type of client I am talking to.
16. I will listen more, talk less.

These are a few among many strategies that I am hoping to receive in my desk today.

The same way I am defining the structure of what we are expecting I will also define what I am not expecting professional adults to do if they haven’t reach their sales targets. If you are constantly focusing on the following I will sincerely doubt that you will ever achieved your targets and goals… and it is through that same measurement I will ask you at the end of the month why you didn’t reach your targets. These are:

1. Talking negative about the company (It is disrespectful towards you, your team members and the ones that are focused on doing a good work).
2. Constantly chatting over the messenger.
3. Listening to music during working hours.
4. Talking to friends and family about how fun your weekend was.
5. Limiting your working hours from 8 to 5pm. Give the extra mile.
6. Constantly focusing on the negatives of the company…
7. Reading the newspaper from A to Z
8. Constantly talking to your team members
9. Gossiping your way from morning to evening… (It was ok in kindergarten and high school yet not here, this is business…! Needless to say we hired professionals not teenagers).
10. Interrupting your team members’ work with irrelevant comments and conversations.
11. Taking long coffee breaks and touring the facilities.

If anyone of you manages to reach its budget while doing this… I will personally admire your ability to sell!!!!!

I hope this clears out a bit of the expectations… You are all adults and we are obviously expecting this without the need of reminding you. It is not a coincidence that the same people do their budget every month! If I could pick 2 Peter and Lucas manage to overpass their budget every month… Please ask them what is their secret? They will probably tell you the same thing. Structure, structure, structure…Followed by positive ness and pro working attitude! Isn't that right Peter?

ABC- Always be Closing

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